Advisor, Marketing

At Alto, we are actively contributing to the transformation of Canada's future with our high-speed train project connecting Quebec City and Toronto. With the support of the Government of Canada, this innovative project aims to improve the quality of life of our citizens, strengthen ties between communities and stimulate economic growth.

Would you like to take on a stimulating, high-impact challenge? We are looking for an Advisor, Marketing based in Ottawa or Toronto.

The role 

We're looking for a passionate and creative marketing advisor to join our brand management and market intelligence team. The ideal candidate will have proven experience in traditional local and regional advertising primarily for the Ontario market, understanding stakeholders, collaborating with influencers, as well as producing communication materials. This role is essential to strengthen our local presence and develop effective marketing strategies.

The responsibilities

• Develop and execute integrated media plans that maximize engagement with target audiences using a combination of traditional and digital media.
• Develop and implement targeted advertising campaigns to increase brand visibility and raise awareness of field studies, public speaking and other activities, both locally and regionally.
• Develop and implement innovative creative media strategies to increase brand visibility and effectively engage local and regional audiences.
• Understand relationships with internal and external stakeholders, local partners and suppliers, and work collaboratively with the team that manages them.
• Design and produce a variety of communication materials, such as brochures, posters, digital content and videos, to support marketing campaigns.
• Monitor and analyze marketing campaign performance, and adjust strategies based on results.
• Monitor industry activities and local market trends to identify opportunities and challenges.
• Manage promotional materials, defining needs with teams.
• Identify and collaborate with local influencers and manage these partnerships effectively.
• Coordinate marketing projects from A to Z, respecting deadlines and budget.

The requirements

• Degree in marketing, communications or related field.
• Significant experience in local advertising, primarily in Ontario.
• Minimum 5 years of relevant experience in a similar role.
• Excellent written and verbal communication skills.
• Bilingualism required.
• Creativity and ability to innovate marketing strategies.
• Knowledge of digital marketing tools and platforms.
• Ability to work independently and as part of a team.
• Strong collaboration skills.
• Strong organizational and time management skills.
• Knowledge of the Ontario media market.

Why join our innovative team?

• Basic Group insurance paid for you and your family, including medical, dental, life, disability, etc.
• A pension plan and saving options (RRSP and TFSA)
• Flexible benefits: access to wellness and health accounts to support your lifestyle
• Vacation based on experience, available as soon as you're hired
• Incentive bonus program
• Work in flexible hybrid mode
• A work environment that encourages initiative, innovation and forward-thinking solutions
• A unique opportunity to craft the future of transportation in Canada

We work to create high-performance, diversified teams

At Alto, we believe in the power of diverse teams. We aspire to provide an inclusive and equitable work environment where everyone can develop and flourish. Alto offers equal employment opportunities to all and invites qualified individuals, regardless of their identity, origin or situation, to apply.

Please let us know if you need any adjustments during the recruitment process. We will do our utmost to provide you with a fair and pleasant experience, while keeping any adjustments confidential.

Please note that we will communicate only with those candidates whose applications are selected for further consideration. To find out more about the entire project, visit Alto - Home.