Senior Advisor, Social Media Strategy & Engagement

At Alto, we are actively contributing to the transformation of Canada's future with our high-speed train project connecting Quebec City and Toronto. With the support of the Government of Canada, this innovative project aims to improve the quality of life of our citizens, strengthen ties between communities and stimulate economic growth.

Would you like to take on a stimulating, high-impact challenge?  We are looking for a Senior Advisor, Social Media Strategy & Engagement.

The role

The Senior Advisor, Social Media Engagement provides senior level expertise for the organization’s social media presence, ensuring it supports corporate priorities, strengthens reputation, and advances meaningful audience connection. Positioned as a trusted advisor within the communications function, this role brings a strong blend of strategic judgment and digital expertise to elevate how the organization shows up across social platforms. The incumbent helps shape priorities, influences cross-functional decision-making, and ensures social media is leveraged as a business and brand enabler. With a strong focus on impact, governance, and continuous improvement, the role contributes to a modern, disciplined, and insight-driven approach to digital engagement.

The responsibilities  

• Lead a forward-looking, audience-led social media strategy that expands reach, strengthens engagement, and supports broader organizational objectives.
• Lead end-to-end social media monitoring, moderation, and community engagement, identifying emerging trends, reputational risks, and strategic opportunities while ensuring timely responses and appropriate escalation of sensitive issues.
• Oversee the development, review, publishing, and optimization of timely, high-impact content aligned with corporate priorities, audience expectations, platform dynamics, and organizational standards.
• Ensure message consistency and brand integrity across channels, adapting content to reinforce enterprise priorities, campaigns, and digital presence.
• Guide and support the identification and mitigation of misinformation and reputational issues online, coordinating response approaches with internal subject-matter experts and playing a leadership role in issues and crisis communications.
• Serve as a key social media resource for internal partners and leadership, providing strategic counsel, influencing cross-functional collaboration, and championing best practices in a fast-paced digital environment.
• Leverage analytics and performance insights to inform senior-level recommendations, refine tactics, and measure contribution to organizational outcomes.
• Contribute to the evolution of social media governance, frameworks, and capability-building initiatives across the organization.
• Operate with a high degree of autonomy, effectively managing responsibilities independently while ensuring alignment with strategic direction and deadlines.

The requirements

• Bachelor’s degree in communications, marketing, digital media, or a related field.
• Minimum 7 years of experience in social media management, community engagement, or a similar role.
• Fully bilingual in French and English, with professional-level proficiency in speaking, reading, and writing in both languages.
• Solid experience in content creation and visual storytelling, with proficiency in tools such as PowerPoint, Canva, Photoshop, Illustrator, and InDesign.
• Strong creative thinking and a keen eye for visual aesthetics and emerging digital trends.
• Excellent written and verbal communication skills, with the ability to adapt tone and messaging to diverse audiences.
• Strong judgment and responsiveness in managing online interactions, including sensitive or high‑visibility situations.
• Ability to analyze performance metrics and derive actionable insights to optimize content and engagement strategies.

Why join our innovative team?

• Basic paid group insurance for you and your family: medical, dental, life, disability, etc.
• Access to wellness and health accounts to support your lifestyle.
• Flex-Alto account of $500 to encourage a healthier approach and a more sustainable mode of transportation.
• A retirement plan and savings options (RRSP and TFSA).
• Vacations based on experience, available upon hiring.
• An incentive compensation program.
• Flexible hybrid work mode.
• A work environment that encourages initiative, innovation, and forward-thinking solutions.
• A unique opportunity to shape the future of transportation in Canada.

We work to create high-performance, diversified teams

At Alto, we believe in the power of diverse teams. We aspire to provide an inclusive and equitable work environment where everyone can develop and flourish. Alto offers equal employment opportunities to all and invites qualified individuals, regardless of their identity, origin or situation, to apply.

Please let us know if you need any adjustments during the recruitment process. We will do our utmost to provide you with a fair and pleasant experience, while keeping any adjustments confidential.

Please note that we will communicate only with those candidates whose applications are selected for further consideration. To find out more about the entire project, visit Alto - Home.